Licensing Street LLC | Consumer Products Licensing

Driving Results at Retail

Licensing Street LLC is a brand licensing and consulting firm founded in 2009 by JJ Ahearn and Jason Korfine. Headquartered in New York City, the company specializes in helping clients develop and expand their brands across all consumer product categories and retail channels.

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Hope is not a Strategy

At Licensing Street, we are a comprehensive sales and licensing organization, operating across all product categories and retail tiers. But everything begins with a strategic foundation.

A clear, shared vision of success—and aligned expectations for how to achieve it—is essential. We’re frequently engaged to craft strategic plans, launch consumer products initiatives, and serve as our clients’ voice in the retail marketplace.

Our proven expertise in consumer products strategy has earned us a reputation as the go‑to advisory partner for Fortune 500 brands, professional sports leagues, non‑profits, private‑equity portfolios, and leading entertainment companies.

Clients & Case Studies

Dedication. Expertise. Passion.

With a history of working with over 75 clients—many of whom have partnered with Licensing Street for five to ten years or more—we offer both long-term continuity and a fresh, forward-thinking perspective to every engagement. Our diverse, global client base highlights the depth of our experience and the strength of our strategic approach. We maintain strong relationships across all major retail channels, from buyers to senior leadership, ensuring our clients receive expert guidance at every level. Above all, we are committed to excellence and delivering measurable results at retail.

Here are just a few examples:

Since 2016, Licensing Street has been a proud partner of SEGA, driving the growth of Sonic the Hedgehog into a must-have A-tier brand at retail. With placement across all classes of trade, we’ve helped elevate Sonic’s consumer products presence into a standout success story in the licensing space.

Since 2020, Licensing Street has partnered with LAIKA Studios to expand their portfolio of iconic films, including the cult classic Coraline. Through strategic licensing efforts, we’ve helped grow their consumer products business by a significant multiple, with Coraline seeing amazing success across specialty retail. With the highly anticipated release of Wildwood on the horizon, the momentum continues—and the best is yet to come!

Licensing Street has proudly partnered with Fred Rogers Productions for over 13 years on the iconic series Daniel Tiger’s Neighborhood. Inspired by the legacy of Mister Rogers’ Neighborhood, the brand continues to grow across toys, apparel, and home products. With more than 12 million books sold, Daniel Tiger’s Neighborhood remains an evergreen in the preschool consumer products space.

Licensing Street partnered with a major professional sports league over multiple years to develop and execute a comprehensive consumer products strategy. Our work focused on expanding the brand’s presence across retail, driving growth into new aisles and across multiple distribution channels.

Licensing Street was chosen by one of the world’s largest hotel companies to lead a comprehensive consumer products analysis spanning more than 30 of its brands. The project identified strategic licensing opportunities across a range of demographics and product categories—from high-end boutique offerings to mainstream everyday items—designed for placement across multiple retail channels.

Licensing Street was selected by the CEO and Board of Directors of a multi-billion-dollar food and beverage company to assess whitespace opportunities for growth across product categories and consumer demographics. As part of the engagement, we provided strategic guidance on operational efficiencies and advised on licensing partnerships, including potential collaborations with key retailers.

Retail Marketplace

Our Impact

In today’s competitive content landscape—marked by limited shelf space and increasing buyer hesitancy toward unproven brands—it’s more important than ever for IP owners to engage directly with retailers.

Yet, many do not. That’s where Licensing Street comes in.

Recognized as a Top 25 Global Licensing Agency by License Global, Licensing Street delivers more than traditional agency services. While we provide comprehensive licensing support—including sales, royalty reporting, and marketing—Licensing Street is a strategic partner, guiding each client with tailored solutions across all tiers of retail distribution.

Dedicated Strategies

For nearly two decades, Licensing Street has served as the voice of brands at retail. We maintain ongoing dialogue with buyers, divisional merchandise managers, and senior leadership across all major tiers of retail distribution—including mass, specialty, mid-tier, value, ecommerce, and off-price—ensuring our clients are positioned for meaningful licensing growth.

Proven Success

Licensing Street collaborates with best-in-class partners across all core licensed categories—including apparel, toys, home, accessories, and publishing—while also bringing proven expertise in non-traditional channels such as location-based entertainment (LBE), quick-service restaurant (QSR) promotions, and airport retail.

Strategic Partnerships

Welcome to Licensing Street, where we bring over 60+ years combined experience to the world of consumer products. Our team, led by JJ Ahearn, who has served on the Licensing International Board of Directors, and Jason Korfine, a recognized expert and speaker, is dedicated to helping brands and IPs thrive globally. Clients spanning New York, Paris, Tokyo, London, Los Angeles, and beyond, we are your trusted partner in navigating the complex landscape of licensing and retail. Let us help you unlock the full potential of your brand.

Peter Schube

Former President of The Jim Henson Company

"The team at Licensing Street approached our licensed consumer products business as if it were their own. Their close relationships with retailers and thoughtful approach to partner selection helped drive meaningful growth and long-term brand value."

Cindy Levitt

Former Chairman of Licensing International and founding member of Hot Topic

"Working with the team at Licensing Street was a pleasure. As a retailer, I appreciated their smart, creative thinking and their consistent ability to bring fresh, innovative ideas to the table."

Dete Meserve

Film and TV Producer Bestselling Author

"Licensing Street is always my first call when I’m involved in a production with consumer products potential. They consistently put the client first and bring a thoughtful, strategic approach to building successful programs."

Driving Results at Retail

Hope is not a Strategy

Clients & Case Studies

Retail Marketplace

In today’s competitive content landscape—marked by limited shelf space and increasing buyer hesitancy toward unproven brands—it’s more important than ever for IP owners to engage directly with retailers.

Yet, many do not. That’s where Licensing Street comes in.

"The team at Licensing Street approached our licensed consumer products business as if it were their own. Their close relationships with retailers and thoughtful approach to partner selection helped drive meaningful growth and long-term brand value."

"Working with the team at Licensing Street was a pleasure. As a retailer, I appreciated their smart, creative thinking and their consistent ability to bring fresh, innovative ideas to the table."

"Licensing Street is always my first call when I’m involved in a production with consumer products potential. They consistently put the client first and bring a thoughtful, strategic approach to building successful programs."

Tell Us More!

1979 Marcus Avenue, Suite 210
Lake Success, NY
11042

Driving Results at Retail

Hope is not a Strategy

Clients & Case Studies

Retail Marketplace

In today’s competitive content landscape—marked by limited shelf space and increasing buyer hesitancy toward unproven brands—it’s more important than ever for IP owners to engage directly with retailers. Yet, many do not. That’s where Licensing Street comes in.

"The team at Licensing Street approached our licensed consumer products business as if it were their own. Their close relationships with retailers and thoughtful approach to partner selection helped drive meaningful growth and long-term brand value." ​

"Working with the team at Licensing Street was a pleasure. As a retailer, I appreciated their smart, creative thinking and their consistent ability to bring fresh, innovative ideas to the table."

"Licensing Street is always my first call when I’m involved in a production with consumer products potential. They consistently put the client first and bring a thoughtful, strategic approach to building successful programs."

Tell Us More!

1979 Marcus Avenue, Suite 210 Lake Success, NY 11042

In today’s competitive content landscape—marked by limited shelf space and increasing buyer hesitancy toward unproven brands—it’s more important than ever for IP owners to engage directly with retailers.

Yet, many do not. That’s where Licensing Street comes in.

"The team at Licensing Street approached our licensed consumer products business as if it were their own. Their close relationships with retailers and thoughtful approach to partner selection helped drive meaningful growth and long-term brand value."

1979 Marcus Avenue, Suite 210
Lake Success, NY
11042